World's Softest – Bella + Mauve

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World's Softest

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THE LAST DAY TO PLACE ONLINE ORDERS TO BE DELIVERED BEFORE CHRISTMAS IS DECEMBER 15TH

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About The Shop & The Girl Behind It

Our owner, Gabby, launched Bella + Mauve in 2017 as an online store during her senior year of high school. Owning a clothing boutique has always been her dream, and she has loved participating in pop-ups and markets over the years. Gabby graduated from Meredith College in May of 2021 with a B.S. in Fashion Merchandising, and opened the doors of her first brick & mortar location the same year. She is so excited to be pursuing her dream and is thankful for every single customer who has made it possible for her to do so!

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